Monday, February 07, 2005

thought for the day...

Courtesy of Mr Hugh Macleod at gaping void (Thank you, Hugh for being ever-inspiring)

"Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This all goes double for small enterprises and niche enterprises; and goes triple for the Professional Services; and works wonders in the Public Sector as well."

He instructs us to "Blog as if your life depended on it" - so here goes...

I think it's interesting that he includes the pblic sector. In my experience, the public sector has often been regarded as not needing to keep up with the Jones's. They have long been considered ineffecient and technologically impaired - which may or may not be the case BUT. I think the point that Hugh tries to make regularily and I have taken to heart is. Public or Private don't matter, EVERYONE is going to be behind the times as long as big organizations resist creative change.

The corporations are running the world now, more than any political organization. Ergo, the corporate sector is becomming the new public sector (albeit a much more ruthless one) and unless the creative people in the world are given free space to initiate change amoungst these organizations - they are slowly going to fade away.

I don't mean to sound like an anarchist or anything- but I do think we live in a world where anything is possible.

now THAT'S a thought to start your day.


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